Drawing from Memory


{Art, Design, Dreams, Fashion, Inspiration, Interiors, Installation, Photography: A visual journal of what we are influenced by and what inspires us as creatives.}




Fashion Website Design

{ Friday, August 09, 2013 }

The DFM office sits in the fashion district of Downtown Los Angeles, so it's no surprise that the ladies of DFM take a special interest in fashion. We've been designing fashion websites for quite some time now, and one thing we've noticed that hasn't changed yet is a well designed, user-friendly website can make or break your brand. In this day and age, every fashion company out there is realizing they need an e-commerce presence online, but it doesn't stop there. People are starting to shop on their tablets and smartphones just as often as on their desktops, which means designing with different browser sizes in mind is CRUCIAL to repsenting your fashion brand well. Oh, and did we mention Flash isn't supported on iPads or iPhones? You would be surprised at how many fashion websites continue to use Flash. Our job at DFM is to make sure the clothes are shown off in the best way possible, no matter how you shop. We've designed quite a few fashion websites over the years, but one of our favorites still is Southern California fashion darling Heidi Merrick.

Heidi Merrick is a Los Angeles based fashion designer who has been on the radar of Vogue, Lucky and C magazines. Her website is designed to the hilt with a sophisticated e-commerce store and portfolio. With full bleed video, images, and slide shows, this sites reaches beyond the boundaries of web 2.0 into the 3.0 realm. The new website showcases Merrick’s designs without impeding upon her large ambient visual graphics. It also has straightforward navigation so that visitors can view all of Merrick’s pages without any frustration. With style and fashion trends constantly shifting, Merrick can easily update and edit her collections and online shop to meet the needs of her business. See her website by visiting www.heidimerrick.com.

Maison Martin Margiela Fall 2013 Couture

{ Friday, July 12, 2013 }

Couture runway shows are always fun to see because of their whimsical, larger-than-life nature. Typically very unwearable, couture collections are usually a designer's way of having a little (or a lot) of fun expressing fashion design as an art form, rather than producing clothing that is comfortable, wearable, or practical. Maybe it's the recession talking (has anyone else noticed how all the retailers seem to be having SALE upon SALE upon SALE these days?) - but it appears to us that this season, couture has turned - dare we say it - commercial. Maison Martin Margiela (a constant DFM favorite) sent its models down the runways in beautiful, detailed masks again this year - a call to their brand being completely about the clothes - but there was something else on the runway this year that couldn't be further from couture: blue jeans. The collection has moments of couture-esque flights of fancy, sure - but baggy, light wash (read: comfortable) denim makes an appearance more than once in this collection, and we're guessing that's no mere coincidence. Could couture be taking a bit of a break to focus on pieces that women might actually buy? We'll give that idea a resounding definitely, maybe. Click to see the entire MMM Fall 2013 Couture collection.

All images via Style.com

Vena Cava's Hilarious Short Film

{ Thursday, February 14, 2013 }

We love a beautiful fashion short film just as much as most women who love fashion do, but sometimes it's absolutely necessary to take a step back and poke fun at how unintentionally hilarious (and a bit pretentious) the fashion world can be. For their new diffusion line, Viva Vena, fashion powerhouse Vena Cava made a hilarious short film with filmmaker Matthew Frost just to have a little fun with the artsy "hipster" crowd that also happens to be the brand's target audience. The short film completely mocks hipster girls (in a lighthearted way) while simultaneously "selling" Viva Vena clothes to the viewer, and pulls off both brilliantly. Some may find this video a little too over the top, but we think it's downright hilarious, and to be honest, completely spot on. Artsy, vintage films are fabulous... but so is a little bit of satire. Sometimes clothes really are just clothes.

Article, video, and stills via Huffington Post

A Touch of Texture

{ Friday, January 04, 2013 }

Even just a hint of texture can spruce up an invitation, a purse, a poster, or anything at all. Adding that extra element of texture makes any piece more visually appealing but also the enhances the tactile quality of a work. Some of our favorite textures come from nature and vary from wood grains to crystal patterns. Here are some textured pieces that we find absolutely beautiful and inspiring. 

Design Blog of the Week: This is Paper

{ Friday, December 14, 2012 }

This week's design blog of the week goes to This is Paper. This is Paper curates a well rounded collection of architecture, product design, fashion design, interior design, fine art, graphic design, and photography. The blog features works that reflects an elegant and delicate design aesthetic full of soft pastels and neutrals complemented by clean lines and a touch of wood here and there. Aside from This is Paper's impeccable taste, we want to highlight that the blog often showcases student work. It is nice to see young artists and designers with fresh new ideas and even nicer to see well-known blogs recognizing the importance of supporting the up and coming not just the established. 

All Images via This is Paper

Margiela for H&M

{ Thursday, October 25, 2012 }

Maison Martin Margiela designed a collection for H&M and it's safe to say that all of us at DFM are beyond excited. We have admired the genius of Margiela for some time and now it's just within reach. With affordable prices and to die for pieces, the Margiela for H&M collection has DFM in a frenzy. We are counting down the days until the collection hits stores on November 15... see you in line!

Margiela H&M

All images via Vogue

Masks on the Runway

{ Friday, July 27, 2012 }

Never one to disappoint, Maison Martin Margiela boldly showcased 15 jewel encrusted face masks on the runway for his Fall 2012 Couture collection. Naturally, being one of our favorite designers, we thought the entire collection was fantastic (click here to read our post about his Resort 2013 collection). Each look was artistic, beautiful, and carefully crafted - a welcome departure from the signature sleek minimalism we've come to know and love. The couture show is a designer's chance to play "dress up" and create real pieces of art to send down the runway, and this show was definitely no exception. We were surprised to see that a few of the other design houses had a similar idea to put their models in face masks this season - Givenchy had a few models in sleek, Star-Trek style masks completely covering their eyes or entire face, and Giambattista Valli had a few models with netting over their faces and butterflies over their mouths. It's sort of a strange "coincidence" (considering how few couture shows there are every season - just 13 showed for Fall 2012) that three designers chose to incorporate face masks into their collection in some way. We think they're very reminiscent of Sarah Burton's designs for Alexander McQueen from last year's Spring 2012 RTW show (last three photos below)... don't think we didn't notice, designers! Trendy, trendy McQueen, always one step ahead of everyone else...

Images via:

Blue Maison Martin Margiela mask via Karmaloop Ladies' Blog, Closeup Maison Martin Margiela masks via Maia Davitashvili

All other photos via Style.com

Fashion Obsession: Martin Margiela

{ Wednesday, June 27, 2012 }

Last month we were swooning over Helmut Lang (click here to see that post), but this month we're drooling over the Resort 2013 collection by Maison Martin Margiela. It's perfectly minimalist in both color palette and shape - every look from the collection is a win. It fits so perfectly with our tastes in fashion, I think it's highly likely we secretly designed it ourselves. To see the full collection, click here to visit Style.com.

All images via Style.com

Fashion Obsession: Helmut Lang

{ Thursday, May 24, 2012 }

The fashion we're currently craving is anything and everything from the Spring/Summer 12 collection by Helmut Lang. Black, white, grey, and yellow (our favorite color palette!) cottons and silks were flawlessly draped over the models like works of art, with some designs including angular cutouts and geometric shapes. Swoon. The rest of the ready to wear collection is spiked with hints of green and blue, and includes a few skirts and jackets that are almost as amazing (and definitely more wearable) than what went down the runway. See a few of our favorites below from Style.com.

All images via Style.com

Website of the Week: Karen Walker

{ Thursday, March 15, 2012 }

We love fashion designer Karen Walker's website mainly because it's responsive to different size browsers. We run into this problem all the time, especially when we're developing sites that need both a desktop and a mobile version. Karen Walker's site is completely responsive to the size of the browser (see the difference in the first two screen shots below), making for a great full bleed experience no matter what device you're on. Very, very smart. The overall layout of the home page is great as well - we really like how the entire space is taken up with all the different sections of her line. And to top it all off, Walker's designs are beautiful! Click here to see the site in action.

Images via Karen Walker

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