Drawing from Memory


{Art, Design, Dreams, Fashion, Inspiration, Interiors, Installation, Photography: A visual journal of what we are influenced by and what inspires us as creatives.}




Website of The Week: Gilt Taste

Thursday, October 13, 2011

Gilt Taste (www.gilttaste.com)  is the first website in our brand new post category: Website of The Week. Created by the original guilty pleasure (for less) fashion site, Gilt Groupe, the new Gilt Taste spin-off is exclusively for gourmet food, wine, gifts, and recipes. In addition to daily stories about everything food, Gilt Taste also sells an eclectic mix of food and wine, as well as a small offering of  "Daily Specials". Each special is only good for a short amount of time (usually about 2 days), and offers 20-25% off the regular price of the item. 

The specials are good, but it's the design aesthetic of the site that brings us back here again and again. The photography is what really sets this site apart from other traditional "deal" websites like Groupon - every item is artfully and professionally photographed to look as appetizing and enticing as possible. We couldn't find the name of the company or person that designed the site, but we give a major shout  out to the creative team of Gilt Taste for keeping this site looking amazing.

Another thing we love about Gilt Taste is the subtle animations. When you click on a header category, the banner on the category page has a small touch of animation. Below, the knife spreads frosting on the cake, the champagne bubbles, and the grill flames up. It's subtle, but it adds a lot of character and gives life to the site.

The Gifts section is also a stand out for us. It's separated by category, so you can shop by price or a specific attribute (we personally love "For the Chocolate Fiend").

Finally, we also really enjoy the Recipes and Stories sections. Gilt Taste regularly posts stories about food (like the story shown below) as well as amazing looking recipes, complete with step-by-step directions and photography that's good enough to eat. Overall, we love you, Gilt Taste. Please, keep doing what you're doing - we'll be back for more!

Drawing from Memory is a Los Angeles graphic design, package design, website design, and branding agency specializing in luxury goods. Click here to see our portfolio.

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