Drawing from Memory


{Art, Design, Dreams, Fashion, Inspiration, Interiors, Installation, Photography: A visual journal of what we are influenced by and what inspires us as creatives.}




Fashion Website Design

{ Friday, August 09, 2013 }

The DFM office sits in the fashion district of Downtown Los Angeles, so it's no surprise that the ladies of DFM take a special interest in fashion. We've been designing fashion websites for quite some time now, and one thing we've noticed that hasn't changed yet is a well designed, user-friendly website can make or break your brand. In this day and age, every fashion company out there is realizing they need an e-commerce presence online, but it doesn't stop there. People are starting to shop on their tablets and smartphones just as often as on their desktops, which means designing with different browser sizes in mind is CRUCIAL to repsenting your fashion brand well. Oh, and did we mention Flash isn't supported on iPads or iPhones? You would be surprised at how many fashion websites continue to use Flash. Our job at DFM is to make sure the clothes are shown off in the best way possible, no matter how you shop. We've designed quite a few fashion websites over the years, but one of our favorites still is Southern California fashion darling Heidi Merrick.

Heidi Merrick is a Los Angeles based fashion designer who has been on the radar of Vogue, Lucky and C magazines. Her website is designed to the hilt with a sophisticated e-commerce store and portfolio. With full bleed video, images, and slide shows, this sites reaches beyond the boundaries of web 2.0 into the 3.0 realm. The new website showcases Merrick’s designs without impeding upon her large ambient visual graphics. It also has straightforward navigation so that visitors can view all of Merrick’s pages without any frustration. With style and fashion trends constantly shifting, Merrick can easily update and edit her collections and online shop to meet the needs of her business. See her website by visiting www.heidimerrick.com.

Minimalist Website Design

{ Thursday, August 01, 2013 }

Minimalist, classic, and simple website design will always be in style. When you're trying to show off an amazing product, often times a simpler design is actually better. Too much design can take away from something that doesn't need any bells and whistles to show off how great it is. A white background, simple navigation, and clean lines make up the basic components of a minimalist website. Our favorite minimalist design from our own portfolio is the e-commerce website we designed for furniture designer duo Lawson-Fenning.

The new website we designed for designer team Glenn Lawson and Grant Fenning showcases the modern styling of mid-century Californian and Scandinavian design that makes up the key aesthetic of their furniture line. Given direction to make the site clean, sophisticated, and simple, we designed the website to show off the beauty and craftsmanship of each piece. Complete with simple, easy navigation and hundreds of new photos, the site uses HTML instead of Flash (not compatible with the iPad), making it an exciting improvement for the brand. See the live site at www.lawsonfenning.com.

Taming the Wild

{ Wednesday, July 24, 2013 }

We just created a new Pinterest board called "Taming the Wild". Pinning so many outdoor landscapes has us in the mood for some summer adventures! 

Images via: 

1. Mediterranean Sea  2. VW Bus  3. VW Bug  4. Cliff Jumping  5. Beach Bonfire  6. Beach Umbrellas  7. Ocean Diving Board 

When Photoshop is Abused and Overused

{ Friday, July 19, 2013 }

Every person on the DFM team uses Photoshop on a daily basis. Some of us may use it more than others, and some of us may have "mastered" it more than others, but it's one of the most important pieces of software we have. Usually we're not photoshopping people, but it does happen every so often. We may use a little skin softening here, a little blemish removal there, but when we're finished, the ultimate goal is to make the person in question look like a human being, with just a little extra "help". Have a zit that day? Not a problem. Didn't get enough sleep the night before? We can help with that too. What we won't do, however, is make anyone look WORSE after photoshopping than they did straight out of the camera. It's honestly astonishing how so many retouchers out there publish work they think is a great improvement, but the person often looks flat, fake, and a little alien-like. We scoured the internet to find a few examples of this: below, each celebrity we think actually looks a little better BEFORE photoshop (shown on the left), and the retoucher probably could have turned it down a few notches.

Images via:

1. Angelina Jolie from Izismile   2. George Clooney from AAD 251 Final   3. Rihanna from AfterPhotoshop   4. Jessica Alba from Empower Network   5. Adriana Lima from EXPOSEFUN

Hipster Statues

{ Tuesday, July 16, 2013 }

These comical hipster-dressed classical statues really do speak for themeselves. The brain-child of photographer Leo Caillard and photo retoucher Alexis Persani, these odd mash-ups prove that anything old can be made new again. 

Images via: Today I Learned Something

Maison Martin Margiela Fall 2013 Couture

{ Friday, July 12, 2013 }

Couture runway shows are always fun to see because of their whimsical, larger-than-life nature. Typically very unwearable, couture collections are usually a designer's way of having a little (or a lot) of fun expressing fashion design as an art form, rather than producing clothing that is comfortable, wearable, or practical. Maybe it's the recession talking (has anyone else noticed how all the retailers seem to be having SALE upon SALE upon SALE these days?) - but it appears to us that this season, couture has turned - dare we say it - commercial. Maison Martin Margiela (a constant DFM favorite) sent its models down the runways in beautiful, detailed masks again this year - a call to their brand being completely about the clothes - but there was something else on the runway this year that couldn't be further from couture: blue jeans. The collection has moments of couture-esque flights of fancy, sure - but baggy, light wash (read: comfortable) denim makes an appearance more than once in this collection, and we're guessing that's no mere coincidence. Could couture be taking a bit of a break to focus on pieces that women might actually buy? We'll give that idea a resounding definitely, maybe. Click to see the entire MMM Fall 2013 Couture collection.

All images via Style.com

White & Colorful

{ Monday, July 08, 2013 }

We are currently in the midst of a branding and web design project for a wonderful new client that is a lifestyle blog. Our inspiration is to make the site fresh, bold and fun. Here are some images from our original moodboard research. As with any site, this will grow and change, but so far we are loving the theme of white and colorful. 

Images via: 

1. See Heart Pin  2. Envelopes  3. Desktop  4. Orange Stools  5. Turquoise Kitchen  6. Blue Kitchen  7. Flowers

James Turrell at LACMA

{ Monday, July 01, 2013 }

Last week, Jen went to the James Turrell exhibit (entitled "A Retrospective") at LACMA and said it just about blew her mind. Turrell was a key artist in the Southern California Light and Space movement of the 1960's and 70's, and the exhibit features work spanning over 50 years of his long career. The exhibit features geometric light projections, installations exploring sensory deprivation, and some of his more recent work with holograms. Jen is already planning a return visit to experience the separate, interactive Turrell piece also featured at LACMA - "Light Reignfall": a freestanding, enclosed spherical chamber that the viewer actually climbs into (laying on a sliding bed) for a 12 minute experience illustrating the intense power of light. Since the work can only be viewed one person at a time, space is limited and reservations are necessary (but call soon, it's already booked up through mid-October!) For more information, visit LACMA's website, here.

Images via:

1 & 2. LA Canvas  3. LA County  4. GIF by Christine On Her Own

Chloe Sells Exhibition

{ Thursday, June 20, 2013 }

A RISD friend, Chloe Sells, is exhibiting her new photographic collection, Senescence, at the Michael Hoppen Gallery starting tomorrow! If the exhibit wasn't all the way in London, the DFM team would definitely be there in person - Chloe's new work is absolutely stunning. From Wall Street International Magazine:

"Each of the works is a unique analogue C-type print, handmade by Sells using conventional negatives overlaid with colour and patterns in the darkroom, subverting the tradition of the meticulously created tableaux. The darkroom process itself is physical, dynamic and time-consuming, constituting a further mapping of the journey. The artifice created through unusual colour and warped light is used to heighten tension between the familiar and the exotic. Image fragments and oddly cut prints have been sketched and painted upon so that each outcome is unique."

Congratulations on the exhibit, Chloe! Click here to visit the Chloe Sells website to see more of her work.

All images via Chloe's website, ChloeSells.com

Pops of Color

{ Wednesday, June 12, 2013 }

Although we are advocates of minimalism and simplicity, sometimes a pop of color can add beauty to an everyday object or setting. Whether it be a beach bungalow in Mexico or business cards, these pops of color are inspiring us to be bold. 

Images via;

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