Drawing from Memory



Hulabye, an innovative diaper changing helper keeps little ones secure and safe while parents attend to the business of changing dirty diapers.  Before Hulabye started working with DFM, the function of their product wasn’t obvious.  The stand alone product was being called “The Hulabye Happy Changer”. DFM’s direction was to call the product simply Hulabye, and add the descriptor “Diaper Changing Helper” to the logo.  Through original photography and strong callouts on the packaging,  the unique function of the product is now obvious to customers.  

  • Packaging Design

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