Drawing from Memory

Luterra

details


Luterra Food Group is a wholesale manufacturer of gormet convenience and ready-to-eat foods with a brand focus on gluten-free offerings, sustainability, and fresh, local ingredients. DFM created a look that is inspired by the farm-to-table movement, illustrating the core values of the brand through the use of natural papers and antique tones photography. The logo is reminiscent of vintage signage, translating ideas of a time when food was always free of preservatives and additives and was often purchased from the farmer directly. Food samples for interested buyers will arrive in a branded grain sack, further referencing a nostalgic era of food provisioning.

  • Branding

  • Strategy

  • Logo Design

  • Packaging Design

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