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Latest News from Los Angeles Website Design, Packaging Design, and Branding Studio Drawing From Memory

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Alexandra Von Furstenberg Website Launch

{ Thursday, September 29, 2011 }

Drawing From Memory announces the launch of a new website for Los Angeles based furniture designer Alexandra Von Furstenberg!

The new website for AVF focuses on functionality. True to the Alexandra Von Furstenberg brand, the site is exploding with color, and showcases the exquisite pieces in her line with larger photos and new organization. Directed to make functionality the main goal of the line, DFM has created a website that allows for fast, easy, and organized shopping.

New to the website is a wholesale division, which allows for a much faster process behind-the-scenes at AVF. Wholesalers now have their own private shopping section on the site, which allows them to create an account and purchase items faster. Since AVF operates with a small staff that is constantly working as hard and fast as possible, this new function allows the web to take over some of the process, meaning more time available for Alexandra and her team to do what they do best: designing amazingly unique and colorful lucite furniture and accessories.

Check out the new Alexandra Von Furstenberg site at www.alexandravonfurstenberg.com

Alexandra Von Furstenberg Home Page


Alexandra Von Furstenberg Collection Page (Coffee Tables)


Alexandra Von Furstenberg Wholesale Sign-Up Page



Lawson-Fenning Website Launch

{ Thursday, September 29, 2011 }

Drawing From Memory announces the launch of a new website for Los Angeles based furniture designers Lawson-Fenning!

The new website for designer duo Glenn Lawson and Grant Fenning showcases the modern styling of mid-century Californian and Scandinavian design that makes up the key aesthetic of their line. Given direction to make the site clean, sophisticated, and simple, DFM designed the new website to show off the beauty and craftsmanship of each piece. Complete with simple, easy navigation and hundreds of new photos, the site uses HTML instead of Flash (not compatible on the iPad), making it an exciting improvement for the brand .

Next up for Lawson-Fenning is an e-commerce component to the website, which will mimmick the duo’s store in Silver Lake, selling fantastic home decor items at a lower cost. Customers will be able to browse for and purchase small items such as candles, brass bottle openers, and books, as well as larger items such as bowls, baskets, and pillows, all directly from the website with a simple, streamlined, and secure checkout process. Make sure to check out the Lawson-Fenning e-commerce store, launching in mid-October!

The new Lawson-Fenning site can be seen at www.lawsonfenning.com

Lawson-Fenning Home Page

Lawson-Fenning Collection Page (Seating)

Example of a Lawson Fenning Product Page (Montrose Chair)



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