Drawing from Memory

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Latest News from Los Angeles Website Design, Packaging Design, and Branding Studio Drawing From Memory

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Design Sponge SEO Cheat Sheet

{ Tuesday, March 27, 2012 }

After several weeks of writing, re-working, proofing, and editing, followed by about a month waiting in the queue - it's finally up! The SEO Cheat Sheet that we wrote for Design*Sponge's BIZ LADIES went up today, and we can barely contain our excitement! At DFM, we support women entrepreneurs in all of their creative and business efforts. Search Engine Optimization (SEO) is a process you can do to your website to make it show up as #1 on Google, but unfortunately, it can be very complicated and difficult to understand. To support all of our savvy business ladies out there, we wrote an article that should give readers a better understand of what SEO does, how it works, and how you can use it to improve your business - for free. Please, give it a read and pass it on to any women (or men, for that matter) who might be able to benefit from it! We sincerely hope it helps. Click here to read it!

SEO cheat sheet




New Client: Onsen

{ Friday, March 23, 2012 }

We're extremely happy to announce a brand new client of ours, luxury skincare manufacturer Onsen. Based here in LA, Onsen produces a line of innovative, high-end skincare products that are based on the minerals found in Japanese hot springs. We're doing a variety of things for Onsen including some new packaging, branding, and a new website. We're in the very beginning stages of what we're sure will be an amazing project, and we look forward to working with the Onsen team! For now, check out their products here (new website should be coming in July 2012!)



New Client: Eight Sixty

{ Tuesday, March 20, 2012 }

We've actually been working with Eight Sixty on designing their new website for a few months now, but it's finally designed and ready to be developed! We're excited to be able to work with a company that's in our own neighborhood - right down the street, actually, which has proved to be extremely convenient! Eight Sixty is an LA based fashion label for city girls with great style that like to take fashion risks and experiment with their looks. Pieces from their line are already being sold in stores like Nordstrom & Bloomingdales, as well as websites like Piperlime.com, Revolveclothing.com, and Shopstyle.com. Having their own e-commerce website will definitely take them to the next level. Their new collection is really fantastic - you'll be able to see it all on their new website within a month or so! Until then, here's a small teaser:



Tanya McQueen Blog Launch

{ Wednesday, March 14, 2012 }

It's been a while since we've had blog-worthy news to share - but not for lack of extremely hard work in the meantime! Over the past few months we've been busy, busy bees working away on some amazing new projects that are FINALLY coming to fruition! 

We're absolutely ecstatic to announce the blog launch of our client Tanya McQueen. Tanya, a television personality / actress / mother / designer / entrepreneur / television host / wife / AMAZING CLIENT now has her own personal lifestyle blog where she documents her thoughts, stories about her life (both past and present), what's inspiring her, easy recipes, ideas for cocktail hour, family fun, projects, DIY home decorating, and much, much more. Tanya lives between two very different worlds - small town Texas and big city Los Angeles, and somehow manages to make sense out of it all. Tanya is relatable, wild, down-to-earth, refined, and outrageous all at once - she's quite the personality and we absolutely adore working with her. 

Check out her blog, www.TanyaMcQueen.com, and enjoy the ride!



New Client: Tanya McQueen

{ Thursday, October 27, 2011 }

Drawing From Memory has a new client: television personality and interior designer Tanya McQueen!

We're so excited to be working with Tanya, our brand new client! You may recognize her from the popular television show Extreme Makeover: Home Edition, or Lifetime's Picker Sisters. We've already started to come up with creative, inspiring ideas for Tanya's developing career, and we're excited to be working with a client outside of our usual scope!

Click here to visit Tanya's Facebook page (and make sure to "Like" her!)



Searching For a Graphic Design Intern

{ Tuesday, October 25, 2011 }

Drawing From Memory is searching for a graphic design intern!


We're currently looking for a talented young designer (current student or recent graduate) with a passion for technology. We're looking for someone with strong graphic skills and some knowledge of HTML, CSS, and how to design for a digital space.


Maybe you're currently a student at Art Center or The Art Institute. Or maybe you're a recent graduate still searching for the right opportunity. You live relatively near downtown LA, probably in Hollywood, Silver Lake, Los Feliz, or even Pasadena. Perhaps you've worked at an Apple store as one of the amazing geniuses that solves our most frustrating technological problems. Most likely you love all things art and design, and can often be found at art galleries, museums, and exhibit openings.


What we're NOT looking for is an intern that makes copies and gets us coffee. We're looking for a creative mind with a strong portfolio that likes to work hard and have fun while doing it. We offer a whole lot of hands-on experience with real clients and projects, as well as a learning environment that will foster your creative potential.


As an intern, we are looking for someone to come in 15-20 hours a week for a starting period of 90 days.  Bonus points for availability on Tuesdays, Wednesdays, and Thursdays. Beyond the 90 day internship, there is opportunity to become a paid part of our team for the right person.


Check out our portfolio and blog to see what we've been up to lately. Look like fun? Contact us ASAP. We're looking to get our intern up and running with us before Thanksgiving. Send us a portfolio or links to your work, a resume, and a cover letter explaining why this is the internship for you (jen@drawingfrommemory.com).



NUA Golf Website Launch

{ Thursday, October 20, 2011 }

Drawing From Memory announces the launch of the website for American luxury golf destination club NUA Golf!

NUA Golf is an exclusive club for affluent golfers that bridges the gap between American and Asian cultures in the US golf community. Designed for Korean executives to experience the excitement and legacy of The Master's tournament, Pebble Beach, or Palm Springs, NUA Golf provides luxury accommodations and language support for exclusive club members traveling to the US from Korea on the golf destination trip of a lifetime. 

Drawing From Memory was hired to create a company logo, a beautiful, classic informational package and invitation to the club, and a website that potential club members could go to for more information about the club and how to become a part of it. Given direction to focus on the unique bi-lingual aspect of NUA Golf, DFM created two versions of both the package and website: one in English, and one in Korean. Tackling its first bi-lingual project to date, DFM has created stunning materials that not only reflect upon Korean culture, but also capture the luxury and exclusivity that NUA Golf offers its members.

The NUA Golf website can be seen at: www.nuagolf.com

To see a promotional video DFM created for NUA Golf: Click Here


NUA Golf Website Detail Page


NUA Golf Invitation Package

NUA Golf Package Detail




Alexandra Von Furstenberg Website Launch

{ Thursday, September 29, 2011 }

Drawing From Memory announces the launch of a new website for Los Angeles based furniture designer Alexandra Von Furstenberg!

The new website for AVF focuses on functionality. True to the Alexandra Von Furstenberg brand, the site is exploding with color, and showcases the exquisite pieces in her line with larger photos and new organization. Directed to make functionality the main goal of the line, DFM has created a website that allows for fast, easy, and organized shopping.

New to the website is a wholesale division, which allows for a much faster process behind-the-scenes at AVF. Wholesalers now have their own private shopping section on the site, which allows them to create an account and purchase items faster. Since AVF operates with a small staff that is constantly working as hard and fast as possible, this new function allows the web to take over some of the process, meaning more time available for Alexandra and her team to do what they do best: designing amazingly unique and colorful lucite furniture and accessories.

Check out the new Alexandra Von Furstenberg site at www.alexandravonfurstenberg.com

Alexandra Von Furstenberg Home Page


Alexandra Von Furstenberg Collection Page (Coffee Tables)


Alexandra Von Furstenberg Wholesale Sign-Up Page



Lawson-Fenning Website Launch

{ Thursday, September 29, 2011 }

Drawing From Memory announces the launch of a new website for Los Angeles based furniture designers Lawson-Fenning!

The new website for designer duo Glenn Lawson and Grant Fenning showcases the modern styling of mid-century Californian and Scandinavian design that makes up the key aesthetic of their line. Given direction to make the site clean, sophisticated, and simple, DFM designed the new website to show off the beauty and craftsmanship of each piece. Complete with simple, easy navigation and hundreds of new photos, the site uses HTML instead of Flash (not compatible on the iPad), making it an exciting improvement for the brand .

Next up for Lawson-Fenning is an e-commerce component to the website, which will mimmick the duo’s store in Silver Lake, selling fantastic home decor items at a lower cost. Customers will be able to browse for and purchase small items such as candles, brass bottle openers, and books, as well as larger items such as bowls, baskets, and pillows, all directly from the website with a simple, streamlined, and secure checkout process. Make sure to check out the Lawson-Fenning e-commerce store, launching in mid-October!

The new Lawson-Fenning site can be seen at www.lawsonfenning.com

Lawson-Fenning Home Page

Lawson-Fenning Collection Page (Seating)

Example of a Lawson Fenning Product Page (Montrose Chair)



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